Social Media Customer Lead Management, Game Changer for Lead-Based Business like Real Estate, Appliance & Vehicle Social media in Lead-based business is a game-changer. After all, not many things have changed the way the public interacts with Business more than social media. It is important for agencies and companies about how to take advantage of new forms of communication. Most of the business now days doing media buying, making awesome content, and appointed dedicated team as part of digital marketing, and in the last end doing QMS – query management.
This existing last end is not enough to get proper RoI, especially in lead-based business where customers need to chase for a time span, customer’s intention, profiling, grooming, and follow-up is much more important to close a deal.
Key Use Case for REAL ESTATE COMPANIES with SocialCRM
Social media isn’t just a good way to share memes and keep up with what’s trending. It can also be a very powerful way for REAL ESTATE COMPANIES to interact with the actual and interested customers. An engaged audience is a happy audience. And when you keep the customers engaged, you’ll be able to keep them informed about the policy and issues that matter most to them. It’s an amazing tool for trust and engagement building, conversational image building.
Instead of only relying on advertising, REAL ESTATE COMPANIES can now leverage more cost-efficient social platforms to raise awareness do marketing and also can target and retargeting also can know the public needs or simply can define the standing of the company and the new sector that need attention. After all, these are platforms their audience already uses.
To define the concept much more clearly we can break down the concept into 4 specified segments or stage from the initial knock of leads to the last mile decision “ is the lead lock “Yes or no” let’s know it specifically:
Step 1: First Tier or Lead Generation from QMS
Communication coming from social media is one kind of asset for each n every industry as a social media profile holds brand value. But handling the communication is a tough thing and to define the business need or customer need to segment the TG to categorize the lead there must be defined automation that can connect the loopholes. And here CommEngine connects the loopholes and furnishes the effective way of QMS. When a communication dive into the system, agents can categorize them in the different segments and define the customer according to their user attribute ad throw the lead directly to the LMS. With CommEngine a user can Capture Qualified Leads (sales/support/query) & manage with organizational structure, plus nurture them to final fulfillment.
Step 2: Lead Nurture
Just after the first tier the stage that pops in is the process of nurturing the lead. Lead can come from different mediums social media, retail customers, agents etc. after the lead generation no the process is to push them into LMS of CommEngine. And with CommEngine start nurturing the lead step by step. From the bingeing status to the final lock status CommEngine with follow the lead up with reasoning. While the follow up process CommEngine will allow you to reach them directly to the messenger inbox or via SMS or through Email with the status changing history.
Step 3: Segment-based Retarget
Though out the whole generation and nurturing process there is a place for segmentation of the customer. CommEngine allows the segmentation to brief the segmentation concept assume that one group of people want to support another group of people want the service\\ Product and the other group wants to do the query, on that basis CommEngine will allow to the segment. Now the question is what you can do with the categorized group of people. CommEngine provides a feature we call a retargeting campaign. This most valued feature e help to retarget the people specifically. Simply If you’re offering support then select the people who wanted the support from you.
Step 4: Analytics and decision making
last but not least and CommEngine provides Data-driven analytics and insight into the total journey of your work from the engagement ratio to the tag analytics to agent performance measurement. With the help of these analytics, anyone can simply design the strategy and also can identify the place that needs to be handle with more concern.
Better inform and engage on social media with CommEngine from a single dashboard, you can engage without missing a single communication, monitor relevant conversations, and measure public sentiment around programs and policies with real-time social listening and analytics.
Try it with an Active Trial (we will work with your team) and piloting is complementary!
CommEngine would like to propose some very useful, effective, and smart strategic guidelines for some of our core features to make sure the most outcomes with for social communications and information service fulfillment.
Step 1: Everything is checked: Each communicated customer and respective communication will be grouped with specific events (Like – sales lead, area concern lead, price-sensitive lead
) and Customer Types (Like – VIP customers, Owner, interested ) Called Tag.
Step 2: Simple Method: Simple access method will be used for customers as they can communicate over Facebook, Messenger, Whatsapp, or SMS. No new medium required to adopt.
Step 3: Robust Automated Reporting: Summary and live reports and automatic analytics will visible for decision-makers, no additional resource or human engagement required for providing reports.
Step 3: Artificial Intelligence in Customer Database: Communicate customer contact, types and choice are mapped with AI-NLP Based system and it is automatic from the user end.
Social media in REAL ESTATE is a game-changer. After all, not many things have changed the way the customers interact with the company more than social media. It is important for agencies and authorities on how to take advantage of new forms of communication.
On social, people can engage in direct dialogue with real estate agencies. It also gives them a chance to engage back.
CUSTOMERS & COMMUNICATION BOTH LOGGED WITH QUICK-TO-ACCESS STRUCTURE
- Each Communication in CommEngine can be tagged / Segmented based on types and services (like area-based query or City Service or payment Issues).
- Each Customer contact and sentiment captured with AI systems and Human Agent’s participation will be a key factor for serving customers.
EVERY COMMUNICATION TAKEN CARE OF- STEP BY STEP
Every customer’s communication will be handled among officials and step by step, as required. No chance to miss any single communication and customer information fulfillment ensured till the last mile.
CommEngine believes an informed customer is a happy audience.
DATA-DRIVEN DECISION FROM DASHBOARD ANALYTICS
After using all these kinds of tags (both as issue tag & user tag), the CommEngine analytics will start building your service insight and custom reports in real-time.
Decision-makers and officials can get a real pulse about what’s going on down the line in a glimpse and take necessary measures.
RE-ENGAGE WITH CUSTOMERS THROUGH VOICE, SMS, MESSENGER, EMAIL IN A MINUTE
Based on captured data and customer type or their communication type, communicate directly with information’s, updates, instructions, alerts, crisis communication, price drop, offers, new arrival update with the customer in a minute, from same SocialCRM tool and its within Minutes.
Check out more in workshop session detailed strategy on SocialCRM for citizens. If your agency manages social for citizens with CommEngine, our social media archiving & integrations make it easy to stay compliant with data encryption compliance, General Data Protection Regulation (GDPR), and other public records laws.
E-Mail : contact@commengine.xyz |Call: +880- 16789 -16789 Send Request : https://commengine.xyz/demo/