Short Yet Big! - CommEngine

The world has become smaller, so as the URLs we use in our day to day life. There was a time when we couldn’t even understand the meaning of these boring long texts or what they stand for. We just copied these links and pasted them wherever we needed. There was no other significance.

However, things have changed now. We can give these URLs a meaning in our own way and for our own benefits. They have more significance than before. The cause is greater now. The emerge of the URL shortener tools have enabled us to create not only short links but also gives us data and insight on how our webpage is doing in the real of social media.

There are some significant benefits of these short links. The benefits are the following:

Easy on Eyes: The shortened links are really easy on the viewer’s eyes. These not only give a soothing look but also allows you to use minimal space in your message. In this way, you can put these short links not only in digital media only but also they suit well in print media. In this way, the marketing capabilities extend to a great extent.

Easy to Remember: You can now set your short link with meaningful keywords. These keywords can be relevant to the content you are publishing. Suppose you have uploaded a new offer for your product on your website. Your Product is a Family Car. If you use a URL shortener tool like bit.ly, you can create the link for your offer like this – bit.ly/FCarOffer. So the link becomes really relevant to your content and you can also save your time to find the URL of your desired content and share it with anyone. You can just write it within seconds and your audience can also access them easily.

The Insight that Matters: Mainly, the measurement of the visibility of your content is what matters the most at the end of the day. URL shorteners generate the links in such a way that it can keep the track of the clicks on the URL. It also gives insight such as areas from where the clicks are coming, the times when the clicks are occurring, app installation track etc. These capabilities add great value when you are sharing your digital content daily with your customers.

URL Management: We never used to keep our content URLs in one page in a significant order. URL shortener tools now let us to manage and keep our URLs in one place. For this now we can pick a URL right away and share it with anyone in an instant. Easily see the short URLs of all of your contents in a particular order.

Now that you have seen the core benefits & significance of these short URls, you should also see some of the best tools that are available. Here are 7 suggested tools that you can use daily to generate short links:

BITLY