Social Media Customer Lead Management, Game Changer for Lead-Based Business like home Appliance brands, After all, not many things have changed the way the public interacts with Business more than social media. It is important for agencies and companies about how to take advantage of new forms of communication. Most of the business now days doing media buying, making awesome content, and appointed dedicated team as part of digital marketing, and in the last end doing QMS – query management.
This existing last end is not enough to get proper RoI, especially in lead-based business where customers need to chase for a time span, customer’s intention, profiling, grooming, and follow-up is much more important to close a deal.
Key Use Case for Home Appliance COMPANIES with SocialCRM
Social media isn’t just a good way to share memes and keep up with what’s trending. It can also be a very powerful way for Home Appliance COMPANIES to interact with the actual and interested customers. An engaged audience is a happy audience. And when you keep the customers engaged, you’ll be able to keep them informed about the policy and issues that matter most to them. It’s an amazing tool for trust and engagement building, conversational image building.
Instead of only relying on advertising, HOME APPLIANCE COMPANIES can now leverage more cost-efficient social platforms to raise awareness do marketing and also can target and retargeting also can know the public needs or simply can define the standing of the company and the new sector that need attention. After all, these are platforms their audience already uses.
To define the concept much more clearly we can break down the concept into 4 specified segments or stage from the initial knock of leads to the last mile decision “ is the lead lock “Yes or no” let’s know it specifically:
Step 1: First Tier or Lead Generation from QMS
Communication coming from social media is one kind of asset for each n every industry as a social media profile holds brand value. But handling the communication is a tough thing and to define the business need or customer need to segment the TG to categorize the lead there must be defined automation that can connect the loopholes. And here CommEngine connects the loopholes and furnishes the effective way of QMS. When a communication dive into the system, agents can categorize them in the different segments and define the customer according to their user attribute ad throw the lead directly to the LMS. With CommEngine a user can Capture Qualified Leads (sales/support/query) & manage with organizational structure, plus nurture them to final fulfillment.
Step 2: Lead Nurture
Just after the first tier the stage that pops in is the process of nurturing the lead. Lead can come from different mediums social media, retail customers, agents etc. after the lead generation no the process is to push them into LMS of CommEngine. And with CommEngine start nurturing the lead step by step. From the bingeing status to the final lock status CommEngine with follow the lead up with reasoning. While the follow-up process, CommEngine will allow you to reach them directly to the messenger inbox or via SMS or through Email with the status changing history.
Step 3: Segment-based Retarget
Though out the whole generation and nurturing process there is a place for segmentation of the customer. CommEngine allows the segmentation to brief the segmentation concept assume that one group of people want to support another group of people want the service\\ Product and the other group wants to do the query, on that basis CommEngine will allow to the segment. Now the question is what you can do with the categorized group of people. CommEngine provides a feature we call a retargeting campaign. This most valued feature e help to retarget the people specifically. Simply If you’re offering support then select the people who wanted the support from you.
Step 4: Analytics and decision making
Last but not least and CommEngine provides Data-driven analytics and insight into the total journey of your work from the engagement ratio to the tag analytics to agent performance measurement. With the help of these analytics, anyone can simply design the strategy and also can identify the place that needs to be handling with more concern.
for example: at the end of the day officials can check the percentage of all the happenings in their business in just 30 seconds
Also can look through the ratio of different categories of customer.
Better inform and engage on social media with CommEngine from a single dashboard, you can engage without missing a single communication, monitor relevant conversations, and measure public sentiment around programs and policies with real-time social listening and analytics.
Try it with an Active Trial (we will work with your team) and piloting is complementary!
Mail : contact@commengine.xyz |Call: +880- 16789 -16789 | Send Request : https://commengine.xyz/demo/