Salextra Limited is the National Distributor for Motorola Lifestyle products, Energizer Accessories, Amazfit, Dizo, HP Accessories in Bangladesh. They are also in the process of bringing global top-quality electronics brands in the Bangladesh Market. Salextra.com.bd online shopping is a sister concern of Salextra Limited which just started in 2020. They are offering the nationwide convenient online shopping experience with a broad product offering in categories ranging from consumer electronics, smartphones & gadgets to IoT Devices, household smart solutions and Lifestyle products. Salextra has also online brand shops of mobile brands.
CommEngine is a Data-Driven CRM that promises you to Track, Trace, Organize and Map each social media Communication & Customer intuitively with complete visibility.
CommEngine supported & partnered by Robi Axiata and Microsoft.
CE awarded with National ICT Award at 2019 & Bangladesh Innovation Award 2021
What kinds of challenges are faced by Salextra?
Salextra has faced some challenges with Social media Communications. They are as follows-
- Difficult to manage 100% Social Communication
- No Actionable Social & Retail customer database
- Significant missing Sales & Support lead management
- Missing order from Social media tracking and management
- Social listening & Market Monitoring Missing.
- Less owned source for BI & data driven action.
How can CommEngine help to mitigate the Challenges and achieve the goal ?
- Response & Follow-up Management: The step-by-step response operation of CommEngine Tool allows the agent to work mindfully, and accordingly, special communications can be follow-up within the system. Collaborate with the team effectively to respond to each conversation quickly. Turn social audiences into brand loyalists and advocate customers.
- Customer Profiling and actionable Database: The AI base customer profiling creates a lifetime asset for brands. And the proper user tagging will generate a segment wise customer database that will help to narrow down the target audience for further re-engagement campaigns. In addition, continuous data-check and combining from multiple source data included. AI based tools correlate and segregate all the data from multiple sourced data and social data.
- Lead Management: With the Lead Management System at CommEngine, Salextra can easily nurture the Merchant and various Leads (sales, services, support) that come to social media.
- Issues Management: CommEngine has a tagging feature that will help to segment all the communication regarding complaint, compliment, support, service etc.
- Order Management: For Product & Service order based brands its important to create conversational order direct from messenger & push in own CRM/Site.
- Re-Engagement: Profiled and included end customers can be re-targeted from CommEngine with intelligent retargeting campaign solutions through – SMS, Email, Facebook Post, and Comment. Salextra can broadcast offers for their own brand product through the CommEngine tool to the multiple sourced prospective customers.
What are the key benefits of getting Salextra by CommEngine?
- Productivity: Ensure zero messing communication mindfully and minimize agent disruption which increases agent efficiency by 20%.
- Incremental Sales: CommEngine can help to convert each and every social opportunity to Sales lead which impact on sales.
- Management Visibility: CommEngine real-time Dashboard will give the visibility – Total Communication Status & Communication Trends, Count of the new Consumers & Segment-wise consumer acquisition, Engagement Stats, Agent performance analytics in between dates
- Reporting for Supervisor: CommEngine Tool Generate Automated reports on Agents KPI and SLA, First/Handing Response time ; that reduce the work hour of an MIS & all the reports will help in decision making & business growth. Our partners usually save 04-Mandays per brand with a maximum of three social media pages.
- CXM Strategy: CommEngine provides customers with a Customer Experience Management Communication flow book for business growth, where communication strategies, tagging suggestions, etc. are covered in detail.
- Support Flex: CommEngine is best for tremendous support, training & supervision
Brand Communication Persona Analysis for Salextra
Salextra is one of the fastest growing Companies operating in both Online-Offline marketplace. It offers wide range of products and ensures product authenticity & fastest Delivery.
- The official distributor of Amazfit, Dizo, Motorola Lifestyle products & HP Accessories
- Believe to provide hassle free service to each consumer
- Consist of a community and target group of most aware consumers.
- Basket size of each lead is significantly higher.
- More than 20% communication can turns to a lead from social / digital.
- Customer decision time for a lead is nearly a day to month.
- Profiling Niche supporter group and keep engaging is a key.
- Serving top aware TG and one-stop support & service management will create conversational brand image.
To be with the count of be and listen to your clients social media management is best solution for analytics and data driven decision.
CommEngine Growth Solution Modules for Brands
- Social Media Query Management
- Social & Retail Customer Profiling
- Integrated Re-Engagement Campaign
- Team Analytics & Insights
- Sales/Support Lead & Order Manager
On-Demand Business Intelligence & Social Monitoring.
Future discussion Scope in queue
- We will discuss about Your brand persona and how CommEngine can fit in there
- Customer Brand Social Customer Profiling & Communication Fulfillment Roadmap
- Finally how growth solution can help you in every single possible way.
- Active free trial for piloting with proper demonstration.
To Know more about CommEngine Tool & Module please visit at