TVS & Sons and Riyanas Motors of Bangladesh is all about moving forward with the Stylish of new days also Passionate in Anticipating and providing the best quality vehicle and experiences that will excite our customer in Bangladesh.
Within Twelve Year of operation Company has become the second highest seller of two-wheeler in the country among the Indian Makes
CommEngine is a Data-Driven 360° CRM that promises you to track, trace, organize, group, and map each social media communication & customer intuitively with complete visibility.
CommEngine supported & partnered by Robi Axiata and Microsoft .
CE awarded with National ICT Award at 2019 & Bangladesh Innovation Award 2021
Key Benefit Analysis with CommEngine
- Productivity: Ensure zero messing communication mindfully and minimize agent disruption which increases agent efficiency by 20% , In existing team can allocate 20% more productivity.
- Customer Database: The AI base customer profiling create a life time asset for brands. And the proper user tagging will generate segment wise, SKU wise customer database that will help to narrow down target audience for further re-engagement.
- Response & Follow-up Management: The step-by-step response operation of CommEngine Tool allows the agent to work mindfully, and accordingly, special communications can be follow-up within the system.
- Lead & Issue Management: With the integrated Lead Management System at CommEngine tool, TVS can easily nurture sales, support, services Leads that come to social media. The tagging feature that will help you to segmenting all the communication regarding complain, compliment, support, service etc.
- Management Supervision: CommEngine real-time Dashboard will give the visibility – Total Communication Status & Trends, new Consumer, Segment-wise consumer acquisition, Engagement Stats, Agent performance analytics in between dates.
- Future Supported: CommEngine is not only response management solution , it included integrated sales & support lead management + Customer Database Building + Communication BI data.
SOCIAL CUSTOMER FULLFILLMENT SCENARIO FOR TVS
With the premium quality brands and services, TVS is the way of Life for every motorcycle rider around the Asian market.
- TVS Bike consist a community and target group.
- Basket size of each lead is significantly higher.
- More than 20% communication can turns to a lead from social/ digital
- Customer decision time for a lead is weeks to month.
- Profiling Niche supporter group and keep engaging is a key.
- Serving top aware TG and one-stop sales/ service management will create conversational brand image.
To be with the count of be and listen to your clients social media management is best solution for analytics and data driven decision.
Previous Piloting Snapshot
The CommEngine team did piloting session from 25th Jan’21 to 16th Feb’21, over the TVS Bangladesh Facebook page.
The key Outcome of that piloting is here:
• Entire team Handles 6000+ communications (ensure zero missing communication)
• Generate 320+ Sales, Support & Service Lead from the communication
• Confirm 20+ sales calls and gain first to last-mile fulfillment.
• Total 171600+ customers profiled by auto profiling, and 220+ with phone no.
• In query category top are Price query 50%, EMI 45%, other 5%
• From Ticket History & Dashboard, Management got to know, how many communications the response team is handled Daily/Weekly/Monthly. Which was Unknown before using Tool
• The Re-assign feature can help response team more, in case of critical communication reply
To know in details about the piloting please visit at
https://docs.google.com/presentation/d/15N0bh2lLDoB9IPLQbg_b_CowIgoMjG84/
Key-Feature added in last few quarters at CommEngine
- LeadManager: Introduced social sales and support lead management directly.
- Customer List: Automatic Customer Listing from social media and MIS data
- Auto-Assign: Intelligent Auto Assign feature for Ticket distribution
- Dashboard : Reconstruct the Dashboard with diverse analytic
- Reports: All the reports & ticket history are now exportable, BI & MIS can use it.
- QuickSearch: Updated & quicksearch mode ticket history with detailed attributes.
- 100% Availability: Find a post by URL, ad-post, dark-post, reviews in one-go.
- UI: Visibility of Feed’s Reaction, Notification Sound, Theme Customization
- Feature: Send Message by Enter or Button, Added Emoji Reaction, Banning Spam
CommEngine as Social Customer Growth Solution
1. Social Media Feedback Management
2. Social & Retail Customer Profiling
3. Integrated Re-Engagement Campaign
4. Analytics & Insights
5. Sales/Support Lead & Order Manager
6. On-Demand Business Intelligence & Social Monitoring
Future discussion Scope in queue
- We will discuss about Your brand persona and how commengine can fit in there
- Customer Brand Social Customer Profiling & Communication Fulfillment Roadmap
- Finally how growth solution can help you in every single possible way.
To Know more about CommEngine Tool & Module please visit at