Local and global FMCG Brands using social media for data capture, business insight generation, conversational brand building.
Learn from their experiences and build your own game-changing strategy, here with CommEngine in this use-case will be discussed how a “Life Cycle” FMCGbrand (skincare brand) can get the best solution using related customer growth solutions, social engagement, and retargeting solutions.
We summarized a four-step journey about a SocialCRM & Growth Solution that can help to grow your social customer sales & Top Of Mind.
Step1- Make Aware
FMCG Brands (Daily Commodities, skincare Brands) engage more customers through social and messaging media like Facebook, Messenger & WhatsApp, and promote online services) with content and features.
Usually, the response customer group belongs to the internet able a highly aware target group, And this TG’s conversion rate is pretty good.
Step2 – Segmentation of Consumers & Communication
CommEngine makes easy handling each communication (comment, reply, inbox & feed ) as Lead (sales/support/query); handle step by step and meantime group each customer and communication type-wise ( like FACEWASH_CAMPAIGN; LOTION_CAMPAIGN; SALES; QUERY; INTERESTED; AVAILABILITY_ISSUE) and profile each customer including contact information.
This is a shift from traditional query management to feedback management– with CommEngine your agent can follow a customer till the last mile.
With CommEngine, Brands are –
- Managing each and every communication (Comments, Inbox) step by step
- Segmenting every communications and user based on brand strategy
- Profiling every potential customer
Step 3 -Customer Profiling & Re-targeting
CommEngine generates an AI-based and automatic customer contact list from communication since the beginning of Facebook Pages and Messengers.
Every profile again is updated during agents handling queries or leads.
Well, data has no value unless it’s actionable;
CommEngine provides integrated Re-target tools through Facebook Messenger & Feeds, SMS+, Email, and financial institutions can choose an audience based on their own data – product/type/customer-wise.
CommEngine believes the more specific and narrow the target will be, the more successful it will be.
This will support pre-sales customer data sources, efficiently
- Recently a skincare brand had used a CommEngine retargeting campaign (SMS) with 30,000 retail and online data for launching a new product.
- They had used a Post campaign with 15,000 online users (Obj: New Product Launch)
- They had used issue campaigns for complaining customers.
- Monthly issue-based Reengagement more than ( 30 k dealers and 1k valued customer )
- Distribution136, availability 70 – lead manager 300 – outbound call reengagement & rest.
Step 4 –Data-Driven Decision & Analytics
Last but not least, CommEngine provides Data-driven analytics and insight into the total journey of your work from the engagement ratio to the tag analytics to agent performance measurement.
With the help of these analytics, anyone can simply design the strategy and also can identify the place that needs to be handled with more concern.
for example: at the end of the day officials can check the percentage of all the happenings in their business in just 30 seconds and also can look through the ratio of different categories of customers.
A solution is nothing without a strategy. Let’s explore with a CommEngine intuitive solution and specific financial company’s strategy how we can help to grow in terms of Sales & Support and customer’s Top of Mind. Waiting for the session together on it, let us know – rest we will take care to make it happen.
contact us :
Email : contact@commengine.xyz |Call: +880- 16789 -16789 | Send Request : https://commengine.xyz/demo