Now most of the bookstores are using social media for determining customers’ needs, data capture, business insight generation, conversational brand building.
Learn from their experiences and build your own game-changing strategy, here with CommEngine in this use-case will be discussed how an ONLINE BOOKSTORE can get the best solution using related customer growth solutions, social engagement, and retargeting solutions.
We summarized a Five-step journey about a Social-CRM & Growth Solution that can help to grow your social customer sales & Top Of Mind.
Step 1 – Make Awareness
Online Bookstores engage more customers through social and messaging media like Facebook, Messenger & WhatsApp, and promote online services with content and features.
Usually, the response customer group belongs to the internet able a highly aware target group, And this TG’s conversion rate is pretty good.
Step 2 – Segmentation of Consumers & Communication
CommEngine makes easy handling each communication (comment, reply, inbox & feed ) as Lead (sales/support/query); handle step by step and meantime group each customer and communication type-wise ( like BOOKS_NAME; ORDER_CAMPAIGN; SALES; QUERY; INTERESTED; AVAILABILITY_ISSUE) and profile each customer including contact information.
This is a shifting from traditional query management to feedback management– with CommEngine your agent can follow a customer till the last mile.
With CommEngine, our Online bookstore clients are –
- Managing each and every communications (Comments, Inbox) step by step
- Segmenting every communications and users based on brand strategy
- Profiling every potential customers.
Step 3 – Online Order Management
With CommEngine, Bookstore agents easily manage seamless sales and support lead fulfillment & online social media orders
There is no hassle of third party integration and saves resources and costs.
With CommEngine, they are –
- Tracking Orders
- Enlisting products
- Filtering orders by orders status, special requirements from customers
- Automated Status Update (Delivery Related)
- Generating Automated E-Invoice
Step 4 -Customer Profiling & Re-targeting:
CommEngine generates an AI based and automatic customer contact list from communication since the beginning of Facebook Pages and Messengers. Every profile again is updated during agent handling queries or leads.
Well, data has no value unless it’s actionable;
CommEngine provides integrated Re-target tools through Facebook Messenger & Feeds, SMS+, Email, and financial institutions can choose an audience based on their own data – product/type/customer-wise.
CommEngine believes the more specific and narrow the target will be, the more successful
This will support pre-sales customer data sources, efficiently.
Recently a bookstore client had used a CommEngine retargeting campaign (SMS) with 15,000 retail and online data for launching an Indian author’s books.
They had used Post campaign with 5,000 online users (Obj: New Book Launch)
They had used issue campaigns for complaining customers.
Step 5 –Data Driven Decision & Analytics:
Last but not least, CommEngine provides Data-driven analytics and insight into the total journey of your work from the engagement ratio to the tag analytics to agent performance measurement.
With the help of these analytics, anyone can simply design the strategy and also can identify the place that needs to be handled with more concern.
For example: at the end of the day officials can check the percentage of all the happenings in their business in just 30 seconds and also can look through the ratio of different categories of customers.