Pran-RFL Group is largest consumer product groups with a matrix of FMCG, Household., Electronics, Furniture, Foods, processing and many other verticals.
Enterprise have several brand entities under four categories such as FMCG, Lead, E-commerce, and Service Based.
Pran operates locally and globally proudly with the largest distribution and retail network, powered by a digital presence.
CommEngine is a Data-Driven 360° CRM that promises you to track, trace, organize, group, and map each social media communication & customer intuitively with complete visibility.
CommEngine supported & partnered by Robi Axiata and Microsoft .
CE serving leading brands like Square, Marico, Unilever, Singer, Transcom, Walton, Nitol, Asiatic, Brac Bank and more , including agencies locally and globally.
CE awarded with National ICT Award at 2019 & Bangladesh Innovation Award 2021
Key Benefit Analysis with CommEngine
- Productivity: Ensure zero messing communication mindfully and minimize agent disruption which increases agent efficiency by 20% , In existing team pran-can allocate 20% more productivity.
- Management Supervision: CommEngine real-time Dashboard will give the visibility – Total Communication Status & Communication Trends, Count of the new Consumers & Segment-wise consumer acquisition, Engagement Stats, Agent performance analytics in between dates
- Reporting for Supervisor: CommEngine Tool Generate Automated reports on Agents KPI and SLA, First/Handing Response time ; that reduce the work hour of an MIS & all the reports will help in decision making & business growth. Our partners usually save 04-Mandays per brand with maximum three social media pages.
- Support Flex: CommEngine is best in Brandwise customer experience design , tools support, train & supervise local team , post- support. Pran-RFL already worked in piloting for around a month and experienced this.
- Future Supported: CommEngine is not only response management solution , it included integrated sales & support lead management + Customer Database Building + Communication BI data. In future when Pran-RFL started for data-driven initiative : all data will be ready.
Key-Feature added in last few quarters at CommEngine
- LeadManager: Introduced social sales and support lead management directly.
- Customer List: Automatic Customer Listing from social media and MIS data
- Auto-Assign: Intelligent Auto Assign feature for Ticket distribution
- Dashboard : Reconstruct the Dashboard with diverse analytic
- Reports: All the reports & ticket history are now exportable, BI & MIS can use it.
- QuickSearch: Updated & quicksearch mode ticket history with detailed attributes.
- 100% Availability: Find a post by URL, ad-post, dark-post, reviews in one-go.
- UI: Visibility of Feed’s Reaction, Notification Sound, Theme Customization
- Feature: Send Message by Enter or Button, Added Emoji Reaction, Banning Spam
Despite spending enough resource and budget to create social media traffic
Brands Still struggle with last mile communication fulfillment, missing sales & support lead, customer data & Insight & social listening & Monitoring.
CommEngine is here with –
Social Customer Management + Customer Profiling + Lead Management + Analytics
which will change the game with “Last Mile Solution”
CommEngine Growth Solution Modules for Brands:
- Social Media Query Management
- Social & Retail Customer Profiling
- Integrated Re-Engagement Campaign
- Team Analytics & Insights
- Sales/Support Lead & Order Manager
On-Demand Business Intelligence & Social Monitoring.
What a customer Growth Solution Can Offer?
•Capture all customer contact who visited social media pages.
•Handle refined communication as Sales, Support & Service Leads.
•Followup Customers to last mile & Engage products &Services.
•Re-engage with data-driven campaign, generate Business Intelligence.
•Build a conversational brand value.
Piloting Summary | CommEngine <> Pran-RFL
Pran-RFL and CommEngine arranged a detailed piloting with CS team in the last quarter of 2020 ( CommEngine Growth Solution for social media customer management ) :
- 25 Social Media Page including leading brands like Vision, Vigo, Othoba, Mithai, Duranta and 20+ Agents and CS Team was engaged.
- PRAN-RFL Customer Communication Strategy Guide Building.
- Transfer all manual work with Integrated CommEngine solution flow .
- Define and execute advance customer fulfillment like customer profile building , analytics building , sales and support lead generation.
CommEngine+ Strategy+ Execution = Last Mile Social Media Customer Fulfillment.
Output of Workshop | Road Map | Pran-RFL Social Media Customer
Pran-RFL CS team booked great effort for 21 days workshop and several strategy session.
Summary:
- Pran-RFL CS team used CommEngine for all leading pages & with full team.
- Team used about how CommEngine tools make it easier in query management, reporting Customer profiling, Lead generation and provide analytical visibilities at real time dashboard.
- Both team designed a Customer Communication Flow Process, and implemented in CommEngine, based on existing experiences.
- Observed Better Response Managing + Automated Reporting + Lead Generation + Customer Database
8000+ Unique Consumer
14000+ Communication
20000+ Sales Lead & 1500+ Support Lead
To Know more about CommEngine Tool & Module please visit at